Flora & Curl

Flora & Curl - from curl routines to curl therapy

Flora & Curl was started in 2011 by a British woman named Rose. After using hard and smooth products for many years, Rose would return to her natural curls, but she lacked hair care products that were free of all the harsh ingredients we often find in these. It led to the natural and predominantly vegan product lines that today characterize Flora & Curl.

Some of the things that many customers think are great about Flora & Curl's products are the wonderful scents that the products have - and so are natural scents. Their scents come from ingredients such as plants, fruits, grains, seeds and herbs. Therefore, using Flora & Curl as part of your laundry routine feels more like curly therapy than just a bath. The lovely scents lift not only your curls but your mood as well.

Clean Curl Promise

At Flora & Curl you work with a term they call Clean Curl Promise. In simple terms, they do not believe that our skin, hair or scalp should be exposed to harsh and harmful products. Therefore, their natural hair products are free of the following:

• Synthetic scents, colors and dyes
• Sulfates
• Drying alcohol
• phthalates
• Mineral oils
• Parabens
• Coal tar and talc.

In addition, all their ingredients meet the European Union's cosmetic safety directive, which is the most stringent cosmetic standard in the world. The choice to exclude ingredients such as silicone, sulfates and parabens also means that Flora & Curl's products are Curly Girl Methodwhich simply means that you must take good care of your curls, among other things by avoiding harmful and unnecessary chemicals in your hair products. With Flora & Curl you do not get a wash conditioner, but a low-poo shampoo, which means it is a sulfate-free shampoo. 

Products for your entire hair care routine

At CurlsForYou we love Flora & Curl and all their wonderful products and scents. Therefore, you will also find a selection of their products here on the site that can cover your entire hair care routine. No curls are the same and therefore Flora & Curl's hair series are not the same. Therefore, it is a good idea to choose your hair care series based on what your hair needs and what your purpose for the products is. Below you can read a little more about the different products from Flora & Curl.

Organic Rose & Honey - hydrates the hair

The Organic Rose & Honey products are made for curls that need extra moisture and care. Start your routine with the popular Cream Shampoo, which is rich in moisturizing ingredients such as jasmine with vitamin B, aloe vera, oats, honey, hibiscus and rose water. A good idea is to follow with Organic Rose & Honey conditioner, which also penetrates your hair and moisturizes it from the inside. Optionally, end with their leave-in detangles, a softening product that simply adds extra moisture to the hair and makes it easier to straighten. If you need moisture in between your washing, you can use Jasmine Oasis Hydrating Hair Mist, which refreshes your hair and adds moisture.

Superfruit - for optimal protection

The African Superfruit products are for you who need extra protection for curls that have become dry and sad by wind and weather. In these products, the hair can benefit from plant oils rich in vitamin C, vitamin E and antioxidants. It includes orange and argan oil. Using the popular shampoo followed by the hair oil, your hair is optimally protected from harsh weather, heat and styling. If you want to be sure that it is well protected every day, you should give your hair a little oil every day - also between washings. 

Sweet Hibiscus - style your hair in the natural way

The Sweet Hibiscus series is for you who want to style your hair. Here you will find both a lotion and a defining gel. The active lotion is a so-called curl cream, designed to shape your curls, but without giving them frizz. At the same time, your curls are added nourishment, fullness and shine. It can be used both in wet hair and to refresh between washings. The gel is also for styling, but instead interacts with every single strand of hair to give more control over the hair. It should be used in wet hair while providing a deep nourishing effect.

Soothe Me - give your curls new life

Curl Refresh Clay Wash is a cleansing mask for your hair and scalp made on Moroccan lava clay. Use it when your curls need to be cleaned of products and dirt that has been built up. After use, you will find that your curls are far more susceptible to other products.

Whatever Flora & Curl product you choose to move into, they are always made with natural and plant-based ingredients. Their skilled specialists manage to combine ingredients from nature, which together create the best formula to strengthen and care for your hair. Doing it only based on natural ingredients is based on an active choice to create only products that are healthy for your hair, your scalp and just you in general.

Get your own spa experience at home with Flora & Curl

Here on the site you will find Flora & Curl hair products for several purposes and types, but common to all the products are the wonderful scents and the wonderful feeling this gives when you go through your hair care routine.

If you are left with questions for us at CurlsForYou or any of the products we sell, you are always very welcome to contact us via our customer service